We’ve enhanced Competitor Analysis to support virtual and service-area businesses, making it easier to track competitors that don’t have a physical storefront.
What’s New
1. Add Virtual Businesses Manually
You can now add competitors using:
- Virtual addresses
- Service areas
- Website URLs
Perfect for:
- Online-only businesses
- Service-area businesses
- Franchise or multi-region brands operating remotely
2. Seamless Search Experience
- Improved competitor search flow:
- Start typing a business name
- Get instant suggestions in a dropdown list
- Select from the list to auto-populate details
- Faster and more intuitive competitor onboarding.
3. Expanded Analysis Coverage
Virtual competitors are now included in:
- Ratings comparison
- Reviews benchmarking
- Keyword share tracking
- Overall competitive insights
Why This Matters
Previously, Competitor Analysis relied on physical Google Maps locations, which meant:
- Virtual or remote businesses couldn’t be tracked
- Online-only competitors were missing from analysis
- Insights were incomplete for digital-first markets
With this release, you can now:
- Track any competitor — physical or virtual
- Get more accurate insights for your niche
- Compare performance across both online and local markets
Where to Find It
Reputation → Competitor Analysis → + Add a Virtual Business Manually
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